Mobil Trend 2020

Mobil Trend 2020. Ten Trends That Will Shape Mobile Marketing in 2020 Trend No 1 5G will start to change media and marketing (but not for the reasons you think) Trend No 2 Brands will wake up to opportunities in mobile gaming Trend No 3 Interactive features will become much more prevalent in mobile video ads Author Yoram Wurmser.

Net growth in mobile subscribers million Mobile No mobile 0 2000 4000 6000 8000 10000 2014 2019 2025 70% 67% 59% US Europe China India Nigeria/Indonesia/Pakistan 0 200 400 600 800 1000 2010–15 2015–20 2020–25 38 115 61 64 194 155 436 241 98 • Mobile phone usage stands at 52 billion individuals worldwide 67% of the population.

5 Mobile Trends The Best Brands Will Be Focused On In 2020

Virtual Reality Solidifies Itself in Design Trends Virtual reality has started taking off as an app design trend with platforms like Vive and Oculus leading the way We’ve Already Glimpsed the Augmented Reality Mobile Trend Augmented reality is about to be in full bloom when it comes to this decade’s trends We’ve already seen this technology make waves with applications such as Pokemon Go Artificial Intelligence Trends in Mobile App Development Enhance the UX Artificial intelligence and machine learning are now being utilised in mobile applications to modify the user experience on the fly Payment Processing Grows Globally In Shanghai even food carts have mobile payment options Other countries are quickly catching up to this mobile trend.

Global Mobile Trends 2020 GSMA Intelligence

Increased Usage of MobileThe True Beginning of 5G in North AmericaAugmented and Virtual RealityThe Rise of mHealthBold Colours and GradientsWrapping It UpThat’s right—mobile itself is a trend! For most of the internet’s existence mobile was something of an afterthought Many businesses focused on optimizing for visitors who were using a traditional mouse and keyboard Today however the average American spends 36 hours a day on a mobile device accounting for over half their daily digital media usage Image Source Mary Meeker’s 2019 Internet Trends Report While it’s true that fewer smartphones are being soldthan in previous years (though a report from Strategy Analyticsstill placed global smartphone shipments at 143 billion in 2018) the fact is people are using their devices more than ever before Believe it or not the fourth generation of broadband cellular network technology started all the way back in 2009 And while mobile networks have made a series of incremental upgrades the fifth generation will soon be fully upon us According to the statistics portal Statista Ericsson forecasts 11 million 5G smartphone subscriptions by the end of 2019 with an explosion of adoption over the subsequent years In the graph below you can see that this adoption starts in AsiaPacific creeps into the North American and European markets in 2020 and then becomes a worldwide trend starting in 2021 5G technology doesn’t just mean faster and more reliable cellphone connections but anything else that uses a cellular network—such as internetofthings technologies—will also receive a massive upgrade While we believe we’re still years away from realizing the full potential and capabilities of augmented and virtual reality more and more brands are using these technologies to do really clever and novel things Google recently brought augmented reality to their search results allowing users to view and place certain 3D objects into the space around them And they’re lending their technology to organizationssuch as NASA Volvo and New Balance (We recommend you briefly pause your reading and run a Google search on your mobile device because there’s something amazing about interacting with a great white shark right in front of you) This is just a single example from among the dozens of brands that have stepped up their game but it showcases how incredibly bright the future of augmented and virtual reality is Digital health – specifically that driven by mobile (mhealth) – is one major trend that is steadily impacting the lives of millions of people and we’re here for it! There are currently over 318000 health apps on the market with hundreds more being added each day What’s driving this growth is consumers—they’re quick to adapt! From telemedicine to wearables and everything in between people love the convenience of managing their health on the go In fact according to Mary Meeker’s 2019 Internet Trendsreport 52 million people in the US now sport wearables a number that has doubled in just four years Fitbit Garmin Apple Watch—despite debuting years ago these products have continued to thrive Image Source Mary Meeker’s 2019 Internet Trends Report As important as making money is for a business perhaps more important is doing good Apple CEO Tim Cook was recently quoted as saying “If you zoom out into the future and you look back and you ask the question ‘What was Apple’ When Instagram made its app iconbolder and more stylized in 2016 many users were up in arms decrying the new direction as too generic and less appealing However in the years since many brands have joined Instagram in embracing bold colours and contrasting gradients in their mobile designs Modern design is awash with strong purples reds and oranges—just take a look at the app icons of Airbnb Tinderand Life360 Even websites like The Outline and other organizations – like Eurosport in their coverage of the 2018 Pyeongchang Olympics – have adopted this trend Design trends ebb and flow and while there will always be a need for subtlety mobile brands are adopting more vibrant colours in order to stand out As technology changes the world changes Sixty years ago no one would have imagined that a machine the size of several rooms would one day fit into our pockets and that our connection to that machine would define many aspects of our lives As we approach 2020 we’ll see even more widespread usage of these technologies and a strong adoption of the trends mentioned above What other trends will define 2020? How will our relationship to technology change—again? Guess we’ll find out for sure next year Whatever happens we know it’ll be exciting! Think we missed a key rising mobile trend? Leave a comment below or hit us up on Twitter.